Montserrat is the Head of the Language Promotion Service in Audiovisuals within the Department of Culture at Generalitat de Catalunya. With over 24 years of experience in various roles, Montserrat has showcased her expertise in linguistic planning and promotion. She holds a postgraduate degree in Linguistic Marketing from Universitat Ramon Llull and completed extension courses in language planning and dynamization from Universitat de Barcelona. Montserrat is a licensed graduate in Catalan Philology from Universitat de Barcelona.