Álvaro Gonzalez de Buitrago, better known as Alvaro845 thanks to his career as YouTuber with almost 4 million subscribers presents this talk about the boom in mobile eSports and the peculiarities of this market niche. His experience on YouTube as the world’s most followed mobile gaming-focused channel along with his work as CEO of Team Queso the first eSports team specialised in mobile gaming provide us with a specific and fresh vision of the future of the mobile gaming competitive scene.