FOUNDER OF 'HALO' DEVELOPER BUNGIE, ALEXANDER SEROPIAN, AT GAMELAB 2012
Creators Alexander Seropian and Corrinne Yu will attend the fair only days after the presentation of 'Halo 4'
Julien Merceron, one of the major experts in technological strategy, will also attend the 8th Gamelab
The Halo saga, the flagship videogame of Microsoft and the Xbox console, has just unveiled the fourth part at E3 in Los Angeles; one of the most eagerly anticipated game launches of the last years. The original creator of the title, Alexander Seropian and Corinne Yu, Microsoft's signed star for the new series of the franchise, will be attending Gamelab 2012.
Alexander Seropian is one of the founders of Bungie Studios, who developed games like Marathon and Myth. Seropian is the original creator of Halo, a project so ambitious that Microsoft bought the company years before its release to make it a star project for the Xbox. Some years later, Seropian founded another company, Wideload Games, which is now part of Disney Interactive Studios, where he has brought his wealth of games experience to mobile phones. So not for nothing is his presentation at Gamelab 2012 called: 'Who put Salsa Alucinante™ in my mobile?'.
Corrinne Yu is one of the most influential women in the videogames industry. With nearly 20 years' experience in large companies, she is a pioneer in the use of 3D in the evolution of game engines for games. She has worked as Technical Lead for various 3D games such as ION Storm and Gearbox. She is currently the first woman on Microsoft's Graphics and Direct 3D advisory board. She has also worked in the aerospace sector, programming on NASA's space shuttle program in Rockwell. She designed experiments for the particle accelerator at the Brookhaven National Laboratory in California and received a national award from the US Department of Energy. Since 2008 she has been responsible for developing new technologies for Microsoft games, some of which have been integrated for the first time in Halo 4, and others will be incorporated in the next titles in the series.
In addition, Gamelab 2012 can announce the participation of another huge technological guru, Julien Merceron, currently Technology Director at the Square Enix Group and previously Technology Director at Eidos. Merceron will explain how the technological strategy is designed in a large title, comparing his experience in each of these large companies and trying to get a glimpse of the challenges that will face videogames creators in the future.
Note: the Spanish Academy for Interactive Arts and Sciences has had to change the finalists in two categories of the 5th National Videogame Awards, organized in partnership with Gamelab. The jury realized that the game The Adventures of Tintin does not fulfill the requirements to qualify for the awards for Best Game of the Year and Best Home Console Game, as it was not developed in its entirety by the Barcelona studio, Ubisoft. It will be replaced by the following games that received the most votes respectively: Pocoyo Racing by Zinkia (publisher Namco Bandai) in the Best Game of the Year category, and Little Racers Street from Ovieto studios MilkStone Studios S.L. (publisher Microsoft - Xbox LIVE Indie Games) in the Best Home Console Game category.
Gamelab 2012 will take place from June 27 to July 1, 2012 at the Fira de Barcelona. Online pre-registration is now open on the passes and entrance page. We have also created a new online business area where the companies participating can introduce themselves and organize their meeting schedule.
Gamelab 2012 is supported by the Ministry of Culture, the Autonomous Government of Catalonia through the Catalan Institute for Cultural Companies, the Institute for External Commerce (ICEX), Acc1ó (Catalonian Agency for support to Company Competitiveness), the Association of Spanish Videogame Developers (DEV), the Academy for Interactive Arts and Sciences, the Barcelona Council and the Fira de Barcelona, with the sponsorship of Minijuegos, Mediapro, Autodesk, Adobe and Unity 3D. Rtve.es is the official media for this 8th fair, and PocketGamer and Develop are the media partners.
