Gamelab 2010 took place in Gijón (Asturias) and gathered around 3,000 people at the Congress Hall. Last year, the percentage of international professional and business participation was around 40 %.
The 1,000 sq-m exhibition area gathered videogames companies, tool and services suppliers, institutions and formation centers among the exhibitors. As a complement to their presence in the facilities, some of the companies and organizers took part in the event through sponsored sessions and seminars.
The reception was remarkable, with wide echo in the main general (Rtve.es, El País, La Vanguardia, El Mundo, 20 Minutos, Qué, Público, ABC, El Periódico, TVE, Cuatro, Telecinco, Cadena Ser, RNE, Onda Cero….) and specialized media (GameIndustry.biz, Marca Player, Meristation, Vandal, Fase Extra, Todojuegos.com…).
In previous years and ever since the beginning, Gamelab has counted on outstanding names of the international industry, such as Ian Livingston, creative director at EIDOS and father of the worldwide succesful franchise Tomb Raider (Lara Croft); Chris Hecker, one of the main creatives responsible for the brilliant Maxis “Spore” project; or Brian Neider, international vice-president at Electronic Arts and COO at EA Games Label, as well as important people from the cultural world such as the Secretary of Culture Ángeles González-Sinde (who has opened Gamelab in the last two years), writer Juan José Millás, film-makers Santiago Segura and Nacho Vigalondo, designer Javier Mariscal or journalist Vicente Verdú.
Along these names, some of the most important businessmen and creatives in Spain have taken part in the debates, addressing topics such as the present situation of the industry in Spain, the opportunities created by the new gaming platforms and the online distribution, or which the main business models are and the trends to be taken into account in the future. Companies such as Sony PlayStation and Nintendo have participated and made use of the event as a launching pad for their latest products.