Conference overview
Wednesday 29th
| 9:00 | Accreditation devilery | ||
| 10:00 – 10:50 | Gamelab 2011 Opening Session. Drawing new maps business in the digital environment | Raúl Escolano (moderator), Santos Castro, Félix Riera, Juan Miguel Márquez, Roberto Álvarez de Lara | |
| 11:00 – 11:50 | Culture and digital world, a complicated match? | Gonzalo Suárez Girard, Juan José Milllás, Miguel Bosé | |
| 12:00 – 12:50 | The legal framework of the Network | Lucía Sánchez | ![]() |
| 12:00 – 12:50 | The Minecraft Story: How it All Started, and Where We Are Today | Daniel Kaplan | |
| 13:00 – 13:50 | New ways of monetizing on the Web (Gamelab 360º) | Fernando Piquer | ![]() |
| 13:00 – 13:50 | An American Journey East | American McGee | |
| 15:30 – 16:20 | Cross productions (Gamelab 360º) | Víctor López | ![]() |
| 15:30 – 16:20 | PlayStation VITA and Reality Fighters: The future of mobile entertainment | Daniel Sánchez Crespo | |
| 16:30 – 17:20 | Managing and monetizing communities (Gamelab 360º) | Raúl Escolano | ![]() |
| 16:30 – 17:20 | Digital, social and mobile product disruption | Trip Hawkins | |
| 17:30 – 18:20 | Self Publishing – The PlayStaion® Way | Agostino Simonetta | ![]() |
| 17:30 – 18:50 | Concept 360: digital environment hybridization | Félix Riera, Gonzo Suárez, Xavier Carrillo | |
| 18:30 – 19:20 | HTML5, ¿a good tool for creating games? | Ibon Tolosana | ![]() |
| 19:00 – 19:30 | Welcome cocktail ICIC 360 (Networking area) | ||
| 21:30 | Welcome / Networking dinner (only for accredited professional) – Catalonia Plaza Hotel | ||
Thursday 30th
| 10:00 – 10:50 | We have money for your games | Volker Hirsch (moderator), Barry O’Neil, Javier Ulecia, Jan Vocke | |
| 10:00 – 12:00 | Networking session between the publishing, videogames and audiovisual industries | ACC1Ó / ICIC | ![]() |
| 11:00 – 11:50 | 9,99 US$ vs free: investing in quality… and get your money back. | Maarten Noyons (moderator), Xavier Carrillo, Torsten Reil, Michael Schade | |
| 12:00 – 12:50 | BasketDudes – Strategies to Develop a Free2Play Title | Fernando Piquer | |
| 13:00 – 13:50 | Local development in Playstation | Roberto López Yeste, Rob Rowe, Jay Ward | |
| 15:30 – 16:20 | Innovation in Games – Fable. The Journey | Peter Molyneux | |
| 16:30 – 17:20 | Games or Gaming? How Social Games will become Games | Richard A. Bartle | |
| 17:30 – 18:20 | The adventures of the downloadable (Gamelab 360º) | Roberto Álvarez de Lara | ![]() |
| 17:30 – 18:20 | Game development education | Ignacio Pérez Dolset | |
| 18:30 – 19:00 | Develop for Kinect! | Lidia Pitzalis, José Vicente Perona y Boris Armenta | |
| 21:30 | Spanish Games Industry Awards Gala Night – Arteria Paral-lel Lounge | ||
Friday 1st
| 10:00 – 10:50 | The Evolution of Interactive Entertainment | Louis Castle | |
| 10:00 – 12:00 | Israel Connect, Media & ICT (information day) | ACC1Ó | ![]() |
| 11:00 – 11:50 | Choreographing Games Production | Siobhan Reddy | |
| 12:00 – 12:50 | Castlevania LoS: Enric Álvarez Unplugged | Enric Álvarez | |
| 12:30 – 14:00 | How to become a videogame professional (Part I) | Pompeu Fabra University | ![]() |
| 13:00 – 13:50 | LIMBO: How to create big things on a small budget | Dino Patti | |
| 15:30 – 16:20 | The rise of the “Power Creative” in games | Cliff Blezsinski | |
| 16:30 – 17:20 | RTVE.es’s Desafio Champions, the first Free2Play football game right on your Browser | RTVE.es and Kotoc | ![]() |
| 16:30 – 17:20 | Sex, Disruption and Agility: Exploring the evolution of game industry business models | Jason Della Roca | |
| 17:30 – 19:00 | How to become a videogame professional? (Part II) | Universidad Pompeu Fabra | ![]() |
| 17:30 – 19:20 | Make your vision a reality | Autodesk / Techex | |





