Would you like to find out how Daniel Kaplan has managed to get 8 million users to play “Minecraft”, the indie title that has broken all the rules?

Kaplan, responsible for business development at Mojang, will share the secrets of Minecraft’s success – the online indie title that launched in 2009 with a beta version and now boasts over eight million registered users. Today, Minecraft has more than two million paying members, attracting 45,000 new users and 10,000 new buyers every day.

Besides its success among users, Minecraft has also been recognized by the industry with five awards at the last Game Developers Conference in San Francisco, and Peter Molyneux described it as “one of the biggest innovations in the last decade.”

“Minecraft”, a game that has neither missions nor levels, is one of the most breathtaking titles, both original and simple, that takes advantage of the playability where the user can free their creativity to do what they please.

Daniel Kaplan was the first person Markus “Notch” Persson -the heart of the project- hired for his company, Mojang. Prior to that, Kaplan co-founded Ludosity and taught game development courses at Skövde University.