Louis Castle and Zynga. Back to the Future of Videogames

The legendary founder of Westwood Studios (Command & Conquer) and key collaborator of Steven
Spielberg in his incursion into videogames (Boom Blox), is back in the news after making the leap into
social gaming as Vice President of Zynga (Farmville, Mafia Wars, CityVille …), the biggest company
in games for Facebook.

In one of his first public appearances since joining the American digital entertainment giant, Castle will
share his privileged vision on the evolution and future of interactive entertainment and will also
discuss the importance of using social networks as a media to build customer loyalty in multiple
platforms.

Castle has received dozens of tributes and awards for technology, art and management. He received
a BAFTA award for ‘Boom Blox’ and in 1999 he was given the Lifetime Achievement Award by the
Computer Game Developers Association. He’s member of the Advisory Board for the Game
Developers Conference and has wide experience as speaker for major international events (GDC,
GDC Europe, Gamescom, ECTS, LOGIN, DEVELOP, CES, E3, Digital Hollywood, and MUSXPO, to
name a few).